I realised something today: I hate how-to posts. Sure, they are useful when you’re installing something or need to fix your hover. But when it comes to real life, you don’t need them.
Today I received a comment from a, to me, unknown reader and it moved me to tears. It wasn’t a comment on a post on how to get the most out of your marketing efforts or how to use light in a photo. It was a comment on an honest story about disliking your job and being burnt out. A story about how I decided I needed a change and personal to me. And my story resonated with someone else. The value of that is beyond words. I realised there and then: this is why I write, to inspire people.
Now don’t get me wrong. How-to posts are great. They have their place in the world. But they are not my cup of tea. I always favoured stories about passions. This comment made it clear I should stick with that.
The blog world
The problem with the blog world these dates is that everyone is trying to sell you something. Usually, that happens through ‘helpful content’. The how-to articles are recaps from someone else’s content and unoriginal. But most of all, it teaches you how to do things exactly like everyone else. Where is the inspiration to get people to act and think as only they can? All we hear these days is to think like everyone else. Especially since we have other people telling us what to do and how we should be doing them.
Blogs are no longer about inspiration, wonder or escapism. It’s only natural; our instinct is to do what everyone else does. I fell into that same trap. I stopped being true to who I was. I stopped telling stories and started writing how-to posts: I wanted to be helpful and relevant like everyone else.
It stops here. I’m not playing this game any longer.
From now on, I’ll focus on storytelling, spreading passion and sharing inspiring stories. How-to posts can quietly take the back door and leave the building. I want you to leave this space, feeling a little more inspired than when you came — inspired to take action and do it your way. Because I know you and I both have it in us to do great things.
That is why I write.